Episode 114: Jenny Patton Regenpreneur Story - Step Out of Your Own Perspective

Promotional Links:

• StorySeed Message and Marketing Course - a comprehensive course for regenerative entrepreneurs to build and scale their message and marketing efforts.
• Regenerative Brand Archetype Quiz - a free lesson from StorySeed, this resource and tool helps regen brands discover their identity and create messaging that breaks them out of the noise.

This week Jenny Patton joins us to share her transition from working on branding and marketing with large brands like Coca Cola to focusing on purpose-driven businesses. She talks about the over-complexity of the marketing realm, and the power of marketing for good or evil, and addresses the important topic of re-framing.

To learn more about Jenny’s work, check out her website at levelstudio.uk, and she also brings up the Global Regenerative Co-Lab as a resource.

Show Notes:

• 5:00 - Jenny shares her background working with big conglomerate brands, and how it lacked purpose
• 7:30 - Jenny discusses how traditional marketing and branding is used to manipulate people into buying products
• 12:15 - Jenny talks about how businesses are creating regenerative solutions with their businesses, and how that was a game-changer for her
• 15:30 - Josh and Jenny discuss the difference between brand marketing and brand advertising
• 22:00 - Jenny shares the power of framing and marketing in terms of the 2012 Para-Olympics
• 32:00 - Jenny discusses how she started her marketing agency
• 44:30 Jenny talk about how she took on partners to compliment her own strengths
• 48:00 Jenny emphasizes the importance of communications in partnerships, in business, and in life
• 53:00 Jenny shares her takeaways for the audience

Guest Bio:

Jenny Patton - LinkedIn Profile

Jenny spent 15 years working for some of the world’s top branding agencies from Landor to Bulletproof, providing a list of clients including the world’s most successful FMCG and corporate brands with powerful and innovative solutions.

Strategist, copywriter and first point of contact, Jenny believes good design is all about problem solving and should always be based on insight. She is most fulfilled when she is able to utilise her knowledge and skill set to drive commercial success for brands who share her passion for the circular economy, ecological regeneration and who wish to build a triple bottom line or quadruple bottom line into their business models.

Her skills are invaluable in unraveling clients’ complex challenges, providing unique and provocative perspectives and identifying the core essence from which a brand can amplify and evolve.

Host Bio:

 Joshua Prieto - LinkedIn Profile

Josh is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.